Tasmania Tourism Statistics

Page last updated: 28 April 2025

Tasmania is a popular tourism destination among both international and domestic travellers in Australia. It attracts visitors with a mix of natural and cultural attractions, including national parks, heritage sites and great food.

Table of Contents

How many tourists visit Tasmania each year?

Approximately 1.3 million tourists visit Tasmania each year.

Over 1.35 million total tourists visited Tasmania in 2019, marking a pre-pandemic peak.

Visitor numbers dropped to approximately 490,000 in 2020 (a decrease of about 64%), including domestic and international tourists, due to the pandemic.

Total tourism began to recover with 680,000 arrivals in 2021, a 39% increase from the previous year.

Arrivals of domestic and international visitors increased to approximately 1.19 million in 2022, a 75% increase from 2021.

Tasmania recorded 1.26 million visitors in 2023, a 6% increase from 2022, indicating a continued recovery trend.

Tasmania is projected to record approximately 1.32 million overall visitors in 2024, nearly matching the pre-pandemic peak.

How many tourists visited Tasmania in 2024?

Tasmania is expected to attract 1.32 million visitors in 2024, approaching pre-pandemic levels. Domestic tourists will account for 80.4%, while international visitors will comprise 19.6% of the total arrivals.

Compared to the 1.26 million visitors recorded in 2023, the 2024 projections represent an increase.

The approximately 170% increase from the 490,000 visitors in 2020 underscores the recovery of Tasmania’s tourism industry after the pandemic in 2024.

Compared to the pre-pandemic peak of 1.35 million visitors in 2019, the 2024 figures are approximately 2.2% lower, confirming near full recovery.

How many tourists visited Tasmania in 2023?

Tasmania welcomed 1.26 million visitors in 2023, with domestic tourists making up around 85% (1.07 million) and international visitors comprising approximately 15% (190,000) of the total arrivals.

This represents a 6% increase compared to the 1.19 million visitors in 2022, indicating a continued recovery trend in 2023.

Compared to the 490,000 visitors in 2020, the 2023 numbers show a 157% increase.

The 1.26 million visitors in 2023 were approximately 6.7% below the pre-pandemic peak of 1.35 million recorded in 2019.

How many tourists visited Tasmania in 2022?

Tasmania welcomed 1.19 million visitors in 2022, with domestic tourists making up around 86% (1.02 million) and international visitors comprising approximately 14% (167,000) of the total arrivals.

This represents a 75% increase compared to the 680,000 arrivals in 2021.

Compared to the pandemic-stricken year of 2020, which saw only about 490,000 visitors, the 2022 numbers show a 143% increase.

2022’s figures remained approximately 12% lower than the pre-pandemic peak of 1.35 million visitors recorded in 2019.

How many tourists visit Tasmania each day?

The average daily visitors in Tasmania peaked at 3,700 in 2019, dropped to 1,350 in 2020 due to the pandemic, and are projected to recover to 3,600 in 2024.

How much do tourists spend in Tasmania each year?

Over AUD 3.7 billion is expected annually in Tasmania’s tourism revenue.

Tourism revenue reached AUD 2.54 billion before the pandemic in 2019.

A 56% decline followed, bringing revenue down to AUD 1.11 billion in 2020 due to COVID-19 restrictions.

Early signs of recovery emerged as revenue increased by 67% to AUD 1.86 billion in 2021, though still 27% below 2019 levels.

A strong rebound pushed revenue up by 87% to AUD 3.48 billion in 2022, surpassing pre-pandemic levels by 37%.

Steady growth led to a 4% increase, reaching AUD 3.63 billion in 2023, maintaining a 43% lead over 2019.

Continued momentum is projected to bring revenue up by 2% from AUD 3.63 billion in 2023 to AUD 3.7 billion in 2024, standing 46% higher than 2019 levels.

How much do tourists spend in Tasmania in 2024?

Projected tourist spending is AUD 3.7 billion in 2024, a 2% increase from AUD 3.63 billion in 2023 and 233% higher than the pandemic low of AUD 1.11 billion in 2020.

Domestic tourists are expected to contribute AUD 3.1 billion, while international visitors may spend AUD 0.6 billion in 2024.

How much do tourists spend in Tasmania in 2023?

Total spending reached AUD 3.63 billion in 2023, up 5% from AUD 3.48 billion in 2022 and 227% higher than AUD 1.11 billion in 2020.

Domestic visitors accounted for AUD 3.05 billion, and international tourists spent AUD 0.58 billion in 2023.

How much do tourists spend in Tasmania in 2022?

Tourist expenditure was AUD 3.48 billion in 2022, an 87% surge from AUD 1.86 billion in 2021 and 214% above AUD 1.11 billion in 2020.

Domestic tourists spent AUD 3.33 billion, while international visitors contributed AUD 153 million in 2022.

How much does it cost to visit Tasmania?

Budget Travelers: Approximately AUD 73 per day for two people, covering basic accommodation, self-catering, and minimal activities.

Mid-Range Travelers: Around AUD 107 daily for two people, including mid-tier lodging, dining out, and standard activities.

Luxury Travelers: Expect to spend about AUD 125 per day for two people, encompassing premium accommodations, gourmet dining, and exclusive experiences.

Which regions visited Tasmania the most?

Among domestic visitors, Victoria is the largest source market, with approximately 460,000 visitors in 2023.

New South Wales contributed around 290,000 visitors, while Queensland provided about 170,000 visitors in 2023.

Which countries visited Tasmania the most?

China accounts for the largest share of international visitors, making up 29% of international visitors in 2018.

Other key source markets include the United States (25%), New Zealand (13%), the United Kingdom (12%), and Germany (11%) in 2018.

Why do people visit Tasmania?

Leisure Travel: 70% of visitors engage in leisure travel, enjoying Tasmania’s natural landscapes, national parks, and food experiences.

Visiting Friends and Relatives: A significant 20% of tourists visit friends and family, mainly from mainland Australia.

Business Purposes: Business travelers make up 5%, attending conferences, trade events, and professional engagements.

Cultural and Historical Tourism: 3% of tourists are drawn to Tasmania’s cultural and historical sites, including heritage buildings and museums.

Adventure Tourism: Adventure seekers represent 2%, enjoying hiking, biking, and water sports in Tasmania’s diverse terrains.

How popular is Tasmania as a tourist destination?

Tasmania ranked among the top 15 most-visited destinations in Australia in 2024, based on visitor arrivals and overnight stays.

The state attracted approximately 1.32 million visitors in 2024, accounting for 6.4% of Australia’s total domestic and international tourism market.

Cradle Mountain, Freycinet National Park, and MONA remained among the top 10 most-visited attractions in Tasmania, drawing over 700,000 visitors collectively in 2024.

Visitor expenditure in Tasmania grew by 2% year-over-year, reaching AUD 3.7 billion in 2024, following a 2.7% increase in average trip spending compared to 2023.

What are the peak tourist months in Tasmania?

January and February each represent high shares of yearly Tasmania tourism.

January is the busiest month, accounting for 15% of total visitors, followed by February with 13%.

December sees about 12%, and March accounts for 10% of annual visitors.

Tasmania Travel Resources

How long do visitors stay in Tasmania?

Overall, the average length of stay for all visitors is about 9.7 nights.

The average length of stay for international visitors is approximately 10.7 nights.

For domestic visitors, particularly interstate holiday visitors, the average length of stay has returned to around 10.5 nights.

Economic Impact – Tasmania Tourism Statistics 2024

Tasmania’s tourism revenue is projected to reach approximately AUD 3.7 billion in 2024.

The tourism sector supports approximately 42,900 jobs and contributes around 5% to Tasmania’s Gross State Product (GSP).

Tourism revenue increased by approximately 1.9% compared to 2023, confirming continued recovery.

Impact of COVID-19 on Tasmania Tourism (2020-2021)

Total visitors dropped to approximately 490,000 in 2020, a decline of 64% from the pre-pandemic peak of 1.35 million in 2019.

Numbers increased to around 680,000 in 2021, marking the start of recovery.

Visitor spending declined to AUD 1.11 billion in 2020, a decrease of 56% from AUD 2.54 billion in 2019.

Spending began to recover in 2021, reaching AUD 1.86 billion, up 68% from 2020.

Unique Festivals and Events in Tasmania

Dark Mofo (June) annually attracts over 45,000 visitors, making it Tasmania’s largest winter arts and music festival.

The Taste of Tasmania (January) consistently hosts more than 50,000 visitors each year, showcasing regional culinary exhibitions and local produce.

The Sydney to Hobart Yacht Race (December) draws thousands of spectators and participants every year.

Targa Tasmania (April) features over 300 racing vehicles annually, covering approximately 2,000 kilometers of routes across the state.

The Falls Festival (December) regularly brings in approximately 15,000 music fans annually, including both domestic and international attendees, as one of Tasmania’s leading music events.

Unique Markets and Bazaars to Visit in Tasmania

Salamanca Market in Hobart operates every Saturday with over 230 stalls, attracting approximately 25,000 weekly visitors.

Launceston Farmers’ Market, running since the early 2000s, hosts around 70 vendors and draws roughly 1,000 visitors weekly.

Devonport Craft Market occurs monthly, featuring more than 100 regional vendors and averaging approximately 2,000 visitors per event.

North West Gallery Market in Burnie regularly presents around 50 stalls, typically attracting several hundred visitors per market day.

Hobart Waterfront Market features over 40 stalls and receives around 3,000 visitors per market session, providing fresh seafood and local specialties.

What to visit in Tasmania?

Hobart: Approximately 700,000 visitors annually visit Hobart, the capital city, known for its historic waterfront and the Museum of Old and New Art (MONA).

Launceston: Around 300,000 visitors annually visit Launceston, celebrated for its heritage architecture and Cataract Gorge.

Cradle Mountain: Approximately 280,000 visitors annually explore Cradle Mountain, known for its rugged wilderness and hiking trails.

Freycinet National Park: Around 250,000 visitors annually visit Freycinet National Park, famous for Wineglass Bay and its coastal scenery.

Port Arthur: Approximately 200,000 visitors annually visit Port Arthur, recognised for its historical significance and convict heritage.