Page last updated: 18 July 2024
Melbourne, Australia’s cultural capital, attracts millions of visitors every year with its vibrant city life, awe-inspiring landscapes, and world-class sporting events.
How many people visit Melbourne every year?
Over 12.64 million tourists travelled to Melbourne in the year ending June 2024 (2.34 million international and 10.3 million domestic visitors).
- This total shows a 20.4% decrease in international trips from 2.94 million in June 2019, but a 4% increase in domestic trips from 9.83 million in June 2023.
- Before the pandemic, Melbourne received about 10-11 million domestic overnight visitors annually and 3-4 million international visitors.
How many people visited Melbourne in 2023?
In the year ending December 2023, Melbourne welcomed over 10.26 million domestic visitors.
- This was an increase of 19.88% from 2022, but still 10.3% lower than 2019 levels.
How many people visited Melbourne in 2022?
- Melbourne saw an arrival of over 8.56 million domestic visitors by the end of 2022, a slight recovery but still 25.15% down from over 11.44 million in 2019.
How much do visitors spend in Melbourne every year?
Tourists spent $19.84 billion in Melbourne in the year ending June 2024, with international visitors spending $7.6 billion and domestic visitors spending $12.04 billion.
- This expenditure represents a 4.8% decrease in international spending from $7.98 billion in the year ending June 2019 and a 2.7% increase in domestic spending from $11.72 billion in the year ending June 2023.
How much did visitors spend in Melbourne in 2023?
Over $12.03 billion was spent by domestic tourists in 2023 (year ending December).
- This was a 21.58% increase from 2022’s $9.9 billion and a 26.78% rise from the $9.49 billion reported in 2019.
How much did visitors spend in Melbourne in 2022?
- In the year ending December 2022, domestic visitors to Melbourne spent $9.9 billion, 4.29% higher than the figure for the same period of 2019.
Where do visitors to Melbourne come from?
- The largest group of international visitors to Melbourne are from China, followed closely by New Zealand and the United Kingdom.
Australia Travel Resources
Impact of Coronavirus – Melbourne Tourism Statistics 2020
In the first quarter (January to March) of 2021, Melbourne saw over 1.3 million overnight visitors from inside and outside the city.
These visitors brought in over $943 million during their trips to Melbourne.
- When compared to the same period of the previous year, there was a 42.1% drop in visitors and a 51.5% decrease in tourist spending.
Impact of Coronavirus – Melbourne Tourism Statistics 2021
In the first quarter (January to March) of 2021, Melbourne saw over 1.3 million overnight visitors from inside and outside the city. These visitors brought in over $943 million during their trips to Melbourne.
- When compared to the same period of the previous year, there was a 42.1% drop in visitors and a 51.5% decrease in tourist spending.
How popular is Melbourne as a tourist destination?
- Melbourne held the title of the 2nd most popular destination in Australia in 2019.
- For seven consecutive years (2011 to 2017), Melbourne was rated as the world’s most liveable city and maintains a strong attraction for tourists.
How much money did Melbourne make from tourism in 2019?
In the year ending June 2019, Melbourne led Australia in tourism revenue with a record of $17 billion.
- International tourists spent about $9 billion, with domestic tourists adding $8 billion, positioning Melbourne 2nd in overall visitor expenditure in Australia.
How much did international tourists spend per night?
- International tourists typically spend $125 per night, ranking Melbourne 3rd in Australia for such expenditures.
How long do international tourists stay in Melbourne?
- In 2019, international tourists stayed for an average of 22 nights.
- Melbourne, along with Canberra, has the longest average stay by international tourists.
Top Attractions in Melbourne
- Melbourne Cricket Ground (MCG): As Australia’s oldest, largest, and most popular sporting venue, the Melbourne Cricket Ground has hosted many significant events, from the first-ever Test match to the 1992 World Cup final.
- Royal Botanic Gardens Victoria: A veritable inner-city oasis in Melbourne, it’s home to more than 10,000 plant species from around the world, arranged in a kaleidoscope of colours and textures.
- Phillip Island Penguin Parade: Just a day trip away from Melbourne, the Phillip Island Penguin Parade is a heartwarming nature experience where visitors can see fairy penguins returning to their burrows at dusk.
- National Sports Museum: Located at Melbourne Cricket Ground, the National Sports Museum hosts Australia’s largest collection of sporting memorabilia.
- Art Deco Astor cinema: This much-loved Melbourne gem showcases a mix of new releases, classics and cult films, all in one of the city’s best-loved landmarks.